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We specialize in architectural, black and white, and fine art photography and we’re always driven by quality and perfection. We have pioneered digital B&W fine art architectural photography more than 14 years ago and created a style that has now become synonymous for fine art architectural photography. We bring all our expertise and innovative mindset into the work we create for our global clients to elevate the designs, products, and creations of our clients.
Our main mission is to educate about the importance of art and that art can be anything. That art is an intrinsic part of human civilization and a tangible manifestation of consciousness.
We do that by educating, promoting and pioneering craftsmanship in Black and White and Fine Art photography by critically analyzing the many rules, and commonplaces, in photography and art.
We decode and deconstruct those rules to reconstruct new rules and concepts in fine art photography to comply with our philosophy on art.
We believe authenticity forms the foundation of artistic creativity. From this, it follows that it is important to infuse everything we create, from artwork to tutorials and software with a uniquely identifiable part of ourselves and our experience.
Quality in our blog posts, tutorials, products, artwork, and last but not least the services we provide, is the leading principle we live by.
We believe that art can be anything by anyone and that there is no universal definition what art is – only unique and personal definitions.
As long as you define for yourself what art is and stand by and live by that definition and can defend it at all times.
We believe this because art is the authentic external manifestation of the unique and internal experience of a conscious being. Derived from the collective unconscious to contribute to that same collective unconscious.
Art is consciousness manifested.
Joel is a professional fine art photographer, author, and educator, specializing in black and white, architectural, landscape, and still life photography. Born in Jakarta, raised in the Netherlands, trained as a criminal lawyer, but worked in IT for over 20 years before he quit his daytime job in 2014 to pursue professional photography full-time. These days Joel is considered an expert in digital B&W photography and processing and pioneered digital B&W fine art architectural photography. The now common phrase 'B&W fine art architecture' refers to the style Joel together with a very select group of other photographers have pioneered and popularized. Joel also writes about art and photography, creates art for himself and for his clients and also judges work as a recurring judge for various international photography competitions
From 2009 up to this day I have been published in numerous printed global magazines, major online blogs and interviews, podcasts and also Dutch national television.
Over the years I have co-judged several international photography competitions. From the Scottish Landscape Photographer of the Year Award, to the Minimalist Photography Awards to the B&W PhotoAwards and the Australian Landscape Awards. I’m one of the recurring judges of the annual Irish Professional Photographer and Videographer Awards.
